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Practical guides on AI, automation, and getting more out of your marketing workflow.
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Process Automation for Marketing: What to Automate Second
The process automation you demoed in nine minutes is live, and it works. The queue in front of it got longer, and the people in it are the ones who asked for it. Nobody asked where the segment came from. What did you automate second?
Martin H.Nov 7, 2026AI Agent Governance: The Permission Model Nobody Writes Down
You switch the agent on, and by Friday it has already done something nobody approved. You cannot name the action. Neither can the person who was supposed to stop it.
Martin H.ContentNov 7, 2026AI Governance Framework: Who Signs Off on What, and When
You have a tool you want to use on next month's campaign. Between you and the publish button sits a review gate, and nobody can tell you who owns it. The policy asks for a review and names no reviewer. Who do you ask?
Martin H.ContentNov 7, 2026Sales Planning: The Capacity Math Marketing Inherits
You signed up for a number. Underneath it sits a sales plan you were never shown, built on a ramp assumption nobody checked. So what happens in month seven, when the reps that number needed are not yet hired?
Martin J.StrategyNov 7, 2026
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Editor's picks
11 Apps Like ChatGPT That Are Worth Switching To (2026)
ChatGPT is the obvious starting point. It's not always the right one. Which app handles your actual workflow better — the long documents, the citation-heavy research, the marketing copy that needs to stay on-brand? That depends on a detail most AI comparisons never ask about.
Martin J.Tool comparisonsJun 27, 202610 Best Free ChatGPT Alternatives in 2026 (No Credit Card Required)
You've been paying for ChatGPT Plus — or accepting the free tier's message caps — without seriously testing what's available for free in 2026. That's an uncomfortable position to be in, especially now that several alternatives offer unlimited free access with models that rival the paid tiers on specific tasks. Are you paying because ChatGPT is genuinely better for your workflow, or because you set up the subscription two years ago and never looked back? The free AI landscape changed dramatically in the last 12 months. Meta AI removed all usage limits. DeepSeek's reasoning model launched with no paywall. The Gemini Pro tier moved behind a paywall in April 2026 — but the Flash tier, which handles most daily tasks well, is still completely free. The tool that works best for your specific use case might not be ChatGPT at all.
Martin J.Tool comparisonsJun 26, 2026Agentic Marketing Tools: 8 Platforms That Actually Automate the Work
You spent six hours last Tuesday configuring a Zapier workflow that was supposed to run itself. It does run — if you remember to check that the Google Sheet is formatted correctly, that the webhook hasn't timed out again, and that someone manually approved the content before the scheduler fires. You built an automation. You did not build an agent. There is a difference, and it is the difference that determines whether your stack saves you time or just moves the manual work to a different screen. Most tools marketed as "agentic AI" are actually very smart autocomplete. Does yours plan, execute, and adapt — or does it wait for you to tell it what to do next?
Martin J.Tool comparisonsJul 11, 2026Claude Design vs Canva: They're Not Competing — Here's What Actually Matters for Your Workflow
You've been treating this as a choice between two competing tools. It isn't. Canva is Claude Design's official export partner — Anthropic built the integration in deliberately. So what are you actually deciding here?
Martin J.AI tools & agentsJul 5, 2026
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